Personality Colors
Copyright © Cheryl L. Heflin
The four personality colors, Yellow, Green, Blue, and Red, are very different types of people with very different ideas about how to conduct themselves day to day. Wise is the marketer who learns these four colors and their likes and dislikes in order to successfully complete a transaction.
Of the four personality colors, Yellow is approximately 35 percent of the population. They want to be friends with everybody and tend to join many teams, groups, businesses, and so on.
Yellows are soft-spoken, gentle, casual, very dependable, team players, patient, supportive, and nurturing. However, they tend to be over-sensitive, cry a lot, are followers, and are not goal-oriented.
Keywords that Yellows tend to use are together, team, relationship, and family. And you must be aware that they hate pushy sales people.
A wise marketer develops a relationship with a Yellow before easing into the sales pitch gradually, with such comments as “Wouldn’t you enjoy more time with your family if…”
Greens also are approximately 35 percent of the population. They are the facts-and-figures people, such as accountants and engineers.
Greens’ voices are usually soft and polite and they tend to dress conservatively and formally. They are organized, planners, accurate, and persistent. However, they are also over-analytical, hard to please, depressed much of the time, and tend to be loners.
Keywords that Greens tend to use are why, graphs, flow charts, research, exactly, perfect. Be aware that they dislike pushy sales people, a lack of data, and lateness.
Wise marketers give Greens every possible fact and figure and walk away, allowing Greens the time to analyze the data until he or she makes a decision.
Blues, approximately 15 percent of the population, are direct and open and like to have fun, such as entertainers or sales people. Their voices tend to be loud and fast and their dress is colorful and stylish.
Blues are good promoters, convincing, enthusiastic, creative, and high-energy people. However, they tend to talk too much, are poor savers, are even poorer in the follow-up, are unorganized, and they may exaggerate at any time.
Blues hate not having fun. Be very aware of a bored Blue.
You must have a fabulous plan, wise marketer, to entertain Blue while you give your pitch, couched in words of “fun.”
Approximately 15 percent of the population is Red, the get-out-of-my-way people, such as CEO’s, pilots, V.P.’s, and attorneys. Their volume is forceful and they dress for success.
Reds are very focused, goal-oriented, and intense. However, their weaknesses are strong egos, short tempers, impatience, and they are quite uncoachable.
Reds’ keywords are money, power, control, and get to the point. And be aware that they hate losing control and despise idle chatter.
Play to the ego and keep the discussion on point and succinct, wise marketer. And please be aware that, even if a Red does sign with you, he or she will do it his or her own way.
Commit these to memory; when in a marketing discussion, look for clues in dress and keywords. If you match your words and manner to the personality color, you can successfully build your business.
Credit: Paul Birdsall, Pay-It-Forward 4 Profits Saturday Morning Breakfast Club call, November 18, 2006 and http://www.pathintze.com/
To Our Prosperity,
Cheryl
The Wealth Building Tycooness
wbtcheryl@wbtcheryl.com
Oh, and I will explain any terms that you might not understand if you are a newbie.